The failure rate in food innovations is high. Up to 70 or 80 % of the food initiatives don’t succeed. This is caused mostly by miscommunication. Involved key players each have their own language. On top of that, achieving consumer acceptance of new technologies is a very risky and fuzzy process.

The Connect2Innovate online network will address the main challenges which cause food innovation failure rates. Connect2Innovate will help to:

• Improve communication between different participants in product development and commercialisation.
• Choose appropriate technologies.
• Understand consumer acceptance of new technologies and products.
• Avoid public rejection.

This is done by the formation of a multidisciplinary network of academia and industry partners, giving reflections from different disciplines and access to state-of-the-art scientific knowledge and hands-on practical examples.